Ny, NY–() – Snap Interactive, Inc. (“SNAP” and/or “Company”) ( OTCQB : STVI ) today established good rebranding from AYI, the business’s leading relationship platform and one of basic matchmaking software in order to add which have Twitter. Because the inception during the 2007, AYI has generated a residential district of over 29 mil men and women international, that is now rebranding since FirstMet so you can reflect the business’s vision to make it more convenient for single people to meet up with new-people inside the a casual, low-pressure environment.
The branding and look of FirstMet try followed by substantive developments from the software for the internet and you can mobile. FirstMet possess enhanced IceBreakers, an element which was popular on AYI, with the addition of different options to own profiles to connect without difficulty together with other neighborhood people. As well, FirstMet has unlocked messaging so you can suits, allowing pages to transmit a first content to own free to other pages with just who it show mutual focus.
SNAP’s Ceo, Alex Harrington, states, “AYI has long been a profitable relationships provider, offering an effective way getting a community off 31 billion single men and women to generally meet and you can explore romantic relationship. However, we required a healthier brand identity to speak men and women benefits effortlessly so you’re able to new and you will current profiles. We are happy so you can reveal FirstMet, and this catches the essence your brand promise: to really make it possible for solitary people 35 and you will elderly so you’re able to fulfill more people and you can head pleased, more fun lives.”
FirstMet’s new iphone and you may Android app try each other newly rebuilt regarding ground with a very smooth straight back-prevent structure. Not only can new iphone and Android apps manage much better than the former AYI native applications, although this new hidden tech allows Breeze and work out advancements to the new applications more often in accordance with cheaper.
Mr. Harrington continues, “Snap has been using the past months to raise all of our cellular programs on high standards in the business, since the majority out of user passion on the matchmaking class enjoys managed to move on in order to mobile systems. Into rebranded FirstMet new iphone 4 and you may Android apps, i’ve produced mobile the focus having creativity within Business in the years ahead.”
Snap could well be coupling the fresh FirstMet discharge with a campaign trying to help you reengage members of its 31 billion member database that have getting dry. For added enticement, FirstMet plans to promote 100 % free examples of your own unit and “unlock family” dates, during which brand new and you can established profiles can experience the great benefits of premium provides at no cost.
The newest Amount is actually an excellent patent-pending mobile relationship application catering so you can higher-quality american singles
Mr. Harrington concluded, “We feel that rebranding so you’re able to FirstMet usually reinvigorate usage on unit and reengage previous people, driving money growth into Team. It can be a significant strategic proceed to carry out an effective foundational brand to possess an item with an important 30 million representative database. Fundamentally, the new rebranding affirmatively targets an enthusiastic underserved market in the business, adults 35 decades and you may elderly. With most of the attract and you will invention focused on hook-up software as well as the millennial age group, FirstMet fills an essential emptiness in assisting single people seeking to the fresh new relationships, when you’re reducing the trouble and you will stress of getting back into new relationships games.”
SNAP’s leading brand name, FirstMet (previously AYI), is actually a multiple-system online dating service which have an enormous representative database around 29 mil users
FirstMet is accessible into five desktop computer and you can cellular systems. It’s toward desktop and you can cellular net during the firstmet, and has now programs available on Fb and also in this new Software Shop and you may Yahoo Gamble. new iphone 4 and you may Android os software try able to download. Info about FirstMet is obtainable at the: firstmet.
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Myspace was an authorized trademark off Facebook Inc. Apple, iTunes and you will new iphone is joined trademarks regarding Fruit Inc. and Software Shop try a registered service mark off Apple Inc. Android and you will Yahoo Gamble is joined trademarks from Bing Inc. FirstMet additionally the Degree is actually trademarks and AYI try a registered signature away from Breeze Interactive, Inc.
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